Shopify-focused e-commerce consultant with 8+ years of experience optimizing conversion, merchandising, and customer experience across DTC brands. Proven track record of increasing conversion rates, improving average order value (AOV), and driving revenue growth through hands-on execution. Experienced working cross-functionally with design, marketing, and executive teams to deliver measurable business impact across Shopify and Shopify Plus environments.
- - Increased conversion rates by 7–18%+ across multiple DTC brands
- - Improved AOV by up to 20% through merchandising and product optimization
- Reduced bounce rates by 10–15% through UX and site structure improvements
- Delivered $24K+ cost savings via custom Shopify wholesale solution
- Increased website traffic by 40% following Shopify migration
- Launched new site achieving 10,000+ visitors in first week
- Lead website optimization initiatives focused on improving conversion, UX, and customer journey
- Identify and resolve conversion bottlenecks across homepage, PDP, and checkout flows
- Partner with design, marketing, and logistics teams to align site experience with business goals
- Improve shipping and fulfillment processes to support more efficient operations
- Managed e-commerce operations for brands including Ezekiel and Party Pants
- Owned performance metrics including revenue, AOV, and LTV through merchandising and optimization
- Delivered bi-weekly reporting to executive leadership on performance vs projections
- Optimized product assortment, pricing, and site experience to drive profitability
- Increased conversion rate by 20% through UX improvements and third-party integrations
- Built custom wholesale solution on Shopify, saving $24K+ vs Shopify Plus upgrade
- Collaborated with cross-functional teams to improve usability and performance
- Increased conversion rate by 15% through catalog optimization and merchandising strategy
- Reduced bounce rate by 10% through improved navigation and product organization
- Increased AOV by 20% via pricing strategy, bundling, and product presentation
- Increased AOV by 20% and reduced bounce rate by 10% through A/B testing
- Improved conversion rates by 15% across multiple optimization initiatives
- Led full site launch strategy, achieving 10,000+ visitors in first week
- - Conducted end-to-end QA and user acceptance testing (UAT) across devices and browsers to ensure consistent, high-quality user experience
- - Created detailed QA reports outlining bugs, usability issues, and edge cases, supporting efficient resolution and deployment
- - Partnered with developers and project managers to test functionality, document defects (Asana), and participate in sprint triage to prioritize fixes and align on timelines
- Supported Shopify migration resulting in 40% increase in traffic
- Reduced bounce rate by 15% post-migration
- Developed Shopify-based portfolio site showcasing multiple brands
- Increased sales by 20% through market research and product strategy
- Expanded customer base by 15%
- Increased social engagement by 50% via influencer partnerships
Founder, Illusion Apparel Co. | 2019 – 2023
- Built and operated DTC Shopify brand end-to-end (site, merchandising, marketing, fulfillment)
- Increased traffic by 200% and online sales by 150% within first year
- Improved conversion rate by 15% through UX and merchandising optimization
E-commerce & Sales Background
- Built and sold multiple profitable dropshipping e-commerce stores (2016–2018)
- 10+ years in B2B and B2C sales across SaaS and banking industries
Platforms
Google Analytics (GA4)
Klaviyo / Kit (ConvertKit)
Canva
Shopify Liquid
HTML / CSS
Capabilities
Shopify Store Builds & Migrations
Merchandising & Product Strategy
QA & Cross-Device Testing
A/B Testing
UX Optimization
Available for freelance, contract, or full-time opportunities in ecommerce.
hello@narucampos.com →