Relocating permanently to Dallas–Fort Worth, TX — February 2027 · Available for remote opportunities
Ecommerce Strategy · CRO · Shopify
I’m Naru Campos, an ecommerce and digital experience strategist with 9+ years of experience improving Shopify storefronts through conversion optimization, UX, site merchandising, QA and platform strategy.
I use performance data and customer behavior to identify friction, strengthen the path to purchase and turn underperforming storefronts into more effective revenue channels.
+20%
Conversion rate improvement
+20%
Average order value
+40%
Post-migration traffic
$24K+
Saved through a custom Shopify solution
Results shown represent outcomes from separate client engagements.
Selected Work
A selection of Shopify, conversion, merchandising and digital experience engagements across retail, apparel, food, jewelry, beauty and fitness.
SITE MERCHANDISING · CRO · PRODUCT DISCOVERY
Making a large product catalog easier to explore—and easier to buy from.
Analyzed product organization, navigation, pricing presentation and customer behavior to identify friction across the shopping journey. Developed merchandising and conversion recommendations that improved product discovery and purchase confidence.
SHOPIFY DEVELOPMENT · UX · PLATFORM STRATEGY
Improving conversion while avoiding an unnecessary platform upgrade.
Improved the Shopify customer experience through UX enhancements, technical problem-solving and third-party integrations. Built a custom wholesale solution that met the company’s business requirements without requiring a Shopify Plus upgrade.
SHOPIFY MIGRATION · DIGITAL EXPERIENCE
Using a platform migration to create a stronger customer experience.
Supported the Shopify migration and website rebuild by coordinating with development partners, evaluating the storefront experience and helping align the new site with customer and business requirements.
Expertise
Funnel analysis, conversion barriers, experimentation and prioritized recommendations designed to improve the path to purchase.
Homepage, navigation, collection, product-page, cart and checkout improvements grounded in customer behavior.
Product organization, assortment presentation, pricing, bundling, promotional strategy and product discovery.
Store builds, migrations, integrations, platform enhancements, app evaluation and scalable storefront improvements.
GA4 analysis, ecommerce KPIs, customer behavior, performance reporting and opportunity identification.
Partnering with design, development, marketing and operational stakeholders to deliver website launches and improvements.
How I Work
The numbers show where performance is breaking down. The storefront shows why. I combine ecommerce data, customer behavior and hands-on Shopify experience to identify the changes most likely to improve the buying journey.
Review performance data, customer journeys and storefront friction.
Separate high-impact opportunities from distracting busywork.
Translate findings into clear, practical website recommendations and execution plans.
About Naru
I started in B2B software sales before discovering Shopify and building ecommerce businesses of my own. Since 2017, I’ve worked across beauty, jewelry, apparel, food and fitness—helping brands improve how customers experience and purchase from their websites.
That combination of commercial experience, hands-on Shopify knowledge and customer-focused thinking shapes how I approach every project. I don’t look at a storefront as a collection of pages. I look at it as a connected buying journey.
More About MeFor Hiring Teams
I’m exploring ecommerce, digital experience, CRO, site merchandising and Shopify platform opportunities in Dallas–Fort Worth and remote teams.
For Shopify Brands
Take the free Shopify Conversion Diagnostic to identify potential friction across your customer journey.
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